Input | Output |
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Link | Youtube |
Published | 2024/02/15 |
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Status | article incomplete |
Beau says:
Beau analyzes RFK Jr.'s controversial vintage-themed ad, its backlash, narrow target audience, and limited impact on his campaign.
Campaign Strategists
In-depth analysis of the potential long-term effects on RFK Jr.'s campaign strategy.
#RFKJr #PoliticalAdvertising #CampaignStrategy #VintageThemes #Backlash
Well, howdy there internet people, let's vote again.
So today we are going to talk about Kennedy
and that ad and the response to it
and how everything played out
because I do not believe that the response
that had generated was the response
that was intended by the people behind it.
Okay, so if you have no idea what I'm talking about,
missed it altogether, we'll just kind of run through it.
I guess it wasn't the campaign but that's something that's gonna come up as
well. A pack in support of RFK Jr. put together an ad and let's just say it
had vintage themes. It evoked Camelot. It evoked the Kennedys. And it was not
received well. So much so that RFK Jr. put out this statement,
I'm so sorry if the Super Bowl advertisement caused anyone in my family
pain. The ad was created and aired by the
American value Super PAC without any involvement or approval from my
campaign. FEC rules prohibit Super PACs from
consulting with me or my staff. I love you all. God bless you. I mean
Okay, maybe that's true, but when this was tweeted, the ad was the pinned tweet on his profile.
Couldn't have been that upset about it.
And that inconsistency was brought up by numerous people.
The other thing to keep in mind is that the speed at which there was
was there was a response and a readiness from RFK's team has led a lot of people to suspect
that perhaps maybe there was a little bit of coordination.
There's no evidence that I've seen to support that other than the speed.
Maybe they were just watching the game, but there's a lot of questions there as well.
The other thing that I think needs to remind everybody of is the distance in time.
Yeah, it's a vintage ad.
Who exactly was the target audience for that?
People who have fond memories of Camelot?
Of that period in history?
It's viewed as this great period in American history, but we're talking about the 60s.
People who have clear, fond memories of politics from the 1960s, how old are they today?
Do you think there's a lot of people that saw that ad and that nostalgia that was evoked
altered their opinion? Probably not, especially considering most of the
Kennedy family has endorsed Biden. The move that was made by evoking that
imagery in that vintage fashion, it was for a very, very limited audience. I'm not
saying that there aren't people around who would be swayed by that or have
fond memories still, but there's not a lot of them. There's not a lot of them.
That was a while ago, and you're not just talking about reaching
back to that year, you're talking about reaching back to that year and having
people who have fond memories, who that imagery could actually evoke
nostalgia. Overall, this was supposed to be one of RFK's big moves. It didn't go
well. It didn't go well. It caused backlash and the target audience was
pretty narrow. Certainly not enough to sway anything. So, and having to issue
the apology, it just made it worse. It just went downhill from there. So if this
was a major candidate, this would be a huge issue for their campaign. I honestly
don't think it's going to matter that much for RFK. I don't believe that this
is going to be a huge detriment to the campaign because those people who are
following him already, they're pretty fervent in their support.
So I don't think it's going to damage him too much, but I also don't think it's going
to expand his position.
Anyway, it's just a thought, y'all have a good day.
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